Your website serves as your boat dealership’s most powerful sales tool. But generic, out-of-the-box websites aren’t built to sell boats. They can’t integrate with your inventory, highlight your top models, or guide buyers to take action.
At DealersChoice, we design and develop custom websites built for how boat buyers actually shop—SEO-optimized, and built to convert visitors to buyers. From search filters to lead forms, every element is designed to move inventory and drive real results.
We can integrate with any dealer management system to automate your listing management.
| Feature |  | Others |
|---|---|---|
| Content Management System | Yes | Yes |
| SEO Friendly URLs | Yes | No |
| Built in Location / Custom SEO | Yes | No |
| Inventory Syndication | Yes | Yes |
| Customizable Content on Boat Detail Pages | Yes | No |
| Automatic Sync from Inventory Management Systems | Yes | No |
| Customizable Lead Capture Tools / CRM Integration | Yes | No |
| Advanced Lead Routing | Yes | No |
| Customizable Price Display | Yes | No |
| Buyer Favorites with Analytics | Yes | No |
| Interactive "Find My Boat" Quiz | Yes | No |
| View Count & Behavior Based Custom Offers | Yes | No |
| Automated Custom Cross-Sell & Upsell Engine | Yes | No |
| WCAG 2.2 AA Compliant Websites | Yes | No |
| Site Built with Speed and Core Web Vitals in Mind | Yes | No |
| AI-Optimized Listings & Pages | Yes | No |
| Digital Marketing Services | Yes | Yes |
| Custom Product Schema (Rich Results in SERP) | Yes | No |
| Limitless Customization with clean, SEO Optimized Code | Yes | No |
| 24-7 Support - 365 days a year with on-call paging | Yes | No |
Our clients have seen significant improvements after launching their new websites
Increase in Lead Generation Enhanced design and SEO strategies have led to a substantial rise in inquiries
Reduction in Bounce Rates Improved user experience keeps visitors engaged longer
Increase in Sales Conversion Rates Streamlined navigation and clear calls-to-action guide users toward making a purchase
Custom-built, SEO-optimized, and designed for conversions.
Your package includes a fully custom-built one that reflects your brand, not a template. We integrate your Dealer Management System (DMS), create inventory pages optimized for Google and AI search, and provide hands-on training for your staff. Beyond design, we engineer every site to drive leads and sales.
Own your site, grow your sales, and control your brand.
Unlike SaaS platforms, our websites are built for your business, not one template. You own the site, avoid lock-in, and benefit from SEO architecture, lightning-fast speeds, and tools like geo-pricing and custom filters.
Stop double-entry headaches with real-time feeds.
Yes. DealersChoice integrates directly with the most widely used Dealer Management Systems (DMS) and CRMs, including:
This means boats marked on-hand or on-order automatically display online, while sold units archive instantly.
Location-based pages that cross-sell and simplify management.
DealersChoice is built for groups of 2–7 locations and beyond. We automatically create location-based dynamic pages so customers can browse the right inventory by store. Inventory sorting by location improves the shopping experience, while cross-store visibility helps move units faster. Buyers can set their preferred location, and the inventory will automatically update as they navigate the site, eliminating the need to constantly re-apply filters.
Analytics and CRM integration give you the complete picture.
Yes. DealersChoice websites are integrated with Google Analytics and Google Search Console dashboards. You’ll receive a 30-day and 90-day post-launch review, plus CRM integrations that automatically log leads, making it easy to measure ROI.
We support OEM requirements without sacrificing SEO.
Yes. We can pull manufacturer feeds to keep your inventory compliant with OEM standards while layering in unique SEO copy and schema that boosts visibility. You don’t have to choose between compliance and ranking power.
Reach buyers everywhere while keeping your website the hub.
Yes. We feed inventory to YachtWorld, Boats.com, and Boat Trader (plus optional feeds to Google Shopping, Facebook Marketplace, eBay, and more). At the same time, our SEO and lead tools prioritize your own website as the main conversion point — so you own the lead.
WCAG 2.2 AA compliance with potential tax credit.
Yes. All DealersChoice websites are built to WCAG 2.2 AA standards. If your dealership has under 30 full-time employees, you may also qualify for a $5,000 U.S. tax credit (consult your tax advisor).
Unlike SaaS platforms, your site becomes yours to keep.
Once the initial build is fully paid, you own the website, design, and code. The only exception is our proprietary feeds/API plugin, which powers automated imports and syndication — it’s licensed as part of your service agreement. If you ever switch providers, your site continues to function, and a new solution can replace the feeds.
Not just hosting — proactive management and strategy.
Yes. Our monthly service agreements include far more than “server space.”
Training is included so your team can update quickly.
Yes. We provide hands-on training sessions so your staff can update inventory, edit copy, add specials, and manage promotions directly. You’ll never feel locked out of your own site. And if you need advanced changes, our support team is always available.
From vision to launch in weeks, not endless months.
Most DealersChoice websites launch in 3–5 months, depending on complexity and the number of integrations. We use a proven workbook process to capture your ideas, inventory needs, and marketing goals, then turn them into a site that works hard from day one.
Hands-on sessions so you’re in control.
Yes. After launch, we deliver private training sessions tailored to your staff’s roles. They’ll learn how to add inventory, edit content, and manage offers without needing to submit tickets.
Trusted experience that drives results.
DealersChoice is powered by Mannix Marketing, which has been doing marine and marina marketing for over 20 years and digital marketing overall for 29 years.
Since 1996, is powered by a U.S.-based team of experts.
DealersChoice is powered by Mannix Marketing, a digital agency that’s been helping businesses succeed online since 1996. With nearly three decades of experience, we’ve built websites and marketing campaigns that drive leads and sales for marinas, boat dealers, hospitality businesses, and powersports companies. Our depth of industry expertise means we understand not only the challenges of marine and dealership marketing, but also the opportunities to grow your broader business.
Our core team of 26 full-time, year-round employees are all U.S.-based American citizens, bringing a patriotic spirit and a strong sense of accountability to every project. When you partner with us, your website is built by Americans who understand your market, your values, and your goals. At the same time, our work extends globally, and we’ve supported businesses around the world with our proven strategies.
To meet the team behind DealersChoice, visit the Mannix Marketing Team page.
Transparency builds trust, and flexibility protects you.
If you decide to move away from DealersChoice, you take your website with you — design, code, and content. The only piece you’d need to replace is our licensed API/feeds plugin. This ensures you aren’t locked into our platform but continue to benefit from your investment.
Backups and rapid response built into your plan.
We monitor sites 24/7. If an issue arises, nightly backups and built-in redundancies ensure minimal downtime. Our support team is available to resolve problems quickly.
Let’s talk—get a free consultation tailored to your dealership.