Case Study

FLX Marine

Service

Website Design & Development

Highlights

Clean, easy-to-use website that drives conversions
SEO-optimized, custom-built site
Automated inventory management

Custom Dealership Website Leads to Increased Online Visibility

FLX Marine previous site suffered from an poor site architectural design and a broken inventory management system that frustrated visitors. Crucially, the site lacked immediate call-to-action buttons to capture leads.

DealersChoice Solutions implemented a custom framework that stream-lined the navigation, improved website load speed, and integrated directly with the Dealer Rock API to improve inventory management and leverage essential search filters like horsepower and capacity. The new site improved site traffic, user experience, and turned the platform into a streamlined, high-performance lead generation engine.

0 URL issues

10% Increase in Organic Visibility

104% Increase in Organic Traffic to Site

The Results

1. Eradication of Technical Site Errors

Prior to the new site launch on June 17th, Google Search Console flagged most of of FLX Marine’s URLs as “Poor” or “Needing Improvement” due to heavy code bloat. Post-launch, technical errors dropped to zero, transforming 54 core URLs into verified “Good” URLs across both mobile and desktop indexes.

2. Increased Organic Visibility & Clicks

By building a streamlined, lightning-fast technical architecture, search engine crawlers were finally able to index the dealer’s deep inventory pages. This led to a 104% increase in daily web search clicks, catapulting the site from a pre-launch average of 27 clicks per day to 55 clicks per day heading into peak selling season.

3. Operational Freedom

With an incredibly intuitive backend, the FLX Marine team can now effortlessly add inventory, edit custom reviews, post job opportunities, and adjust location-specific data on the fly without writing a single line of code.

The custom digital storefront has successfully turned their website from a passive, frustrating online showroom into a high-octane, lead-generating machine.

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