Case Study

Boats by George

Services

Website Design & Development
SEO
PPC

Highlights

Clean, easy-to-use website that drives conversions
SEO-optimized, custom-built site
Custom inventory feed

New Award Winning Boat Dealer Website Results in 69% More New Site Visitors

Boats by George wanted to replace their existing dealership platform with a more flexible and search engine-friendly custom solution. The result was a boat dealer website that won in three categories of 2025 Web Excellence Awards: Website Functional Design, Website User Experience, and Maritime Website. Post launch, Boats by George partnered with the Mannix team for ongoing SEO and PPC campaigns in order to continue to drive additional traffic and leads to the site.

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69% Increase in New Site Visitors

195% More On-Site Form Fills

Top Sales Year for the Company in the Last Half Decade

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See How DealersChoice by Mannix Marketing Increases Leads and Streamlines Operations

Luxury Boat Dealer Website Rebuild Enhances UX and SEO

The redesigned Boats by George website transforms the digital presence of this family-owned Lake George boat retailer. It combines sleek, high-end SEO-friendly design with robust functionality to support their growth beyond the region. A custom Dockmaster integration enables detailed product pages with personalized lifestyle imagery, while IP-based geolocation ensures pricing visibility within authorized zip codes. Crucial user actions, including test ride requests, trade-in valuations, and financing applications, are seamlessly integrated into a user-friendly interface with both desktop and mobile considerations.

SEO Success Powers Boats by George to Record Growth in 2025

Boats by George’s SEO efforts have achieved success since the site launch. As of June 2025, this has been their most successful year in nearly half a decade, with a 16.6% increase in organic visitors and 16.5% increase in the average engagement time on site.

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Digital marketing isn’t optional anymore—it’s your dealership’s lifeline. Let’s work together to make your online presence as powerful as your sales team.