Case Study

Bluewater Marine

Service

Website Design & Development

Highlights

Clean, easy-to-use website that drives conversions
SEO-optimized, custom-built site
Custom inventory feed
Automated inventory management

Boat Dealer Consolidates Three Dealership Websites into One Award Winning Site

Bluewater Marine, a Florida boat dealer, came to us with three separate websites requiring individual upkeep. We consolidated them into one SEO-optimized, custom-built site designed to enhance user experience, boost lead generation, and automate inventory management. The result is an award-winning website that saw a 179% boost in organic traffic and 5x increase in organic leads.

View Live Site

3 Web Excellence Awards

179% Increase in organic traffic

5x Increase in organic leads

Boat Dealer Website Design Increases Leads

We focused the entire design of this boat dealer website around buyer behavior and user psychology. By incorporating several high-conversion features, such as demo scheduling, pricing requests, and a custom integration with Digital Power Solutions to get trade-in values without ever leaving the site, we were about to increase leads by 5X upon launch. These leads now feed directly into Bluewater Marine’s Salesforce CRM through a custom API, which improves the entire sales experience.

Key Enhancements Driving Bluewater Marine’s Digital Success

Allowing customers to browse all available inventory at once with custom filtering, removing friction from the search experience.
Consolidation of the Bluewater Marine digital presence into one authoritative domain to strengthen SEO footprint and centralize brand identity.
Streamlined inventory management with automatic updates pushed through to the website and a custom feed updating twice per day.

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Digital marketing isn’t optional anymore—it’s your dealership’s lifeline. Let’s work together to make your online presence as powerful as your sales team.