For over 25 years, our parent company, Mannix Marketing, has been at the forefront of helping businesses grow online, earning a reputation for expertise and results. At DealersChoice, we’ve taken that extensive website development and digital marketing knowledge and focused it exclusively on the marine industry. We are your dedicated crew, committed to empowering boat dealerships to get found, simplify their operations, and drive more qualified leads.
Why DealersChoice
In a shifting market, you need a partner who understands the unique challenges of selling boats and running a business. Generic marketing agencies and out-of-the-box templates aren’t built to help you solve both—we are. We go beyond just generating leads to help you tackle the operational challenges that slow you down.
Custom-Built for Conversions & Integration
Our custom, SEO-optimized websites are designed specifically for how boat buyers shop. We also integrate seamlessly with the tools you already rely on, saving you time and money by streamlining your entire sales process.
Smarter Digital Strategies
We focus on data-driven marketing with targeted SEO, PPC, and social media tactics that put your boats in front of serious buyers on Google, Facebook, YouTube, and more, so your team can focus on what they do best—selling boats.
Actionable Analytics
We make data digestible. You'll get clear insights on everything from traffic trends to campaign ROI, giving you the power to measure growth, track leads, and make smart, data-driven decisions that guide your entire operation.
Workflow Automation
Our automation strategies help your teams through the entire buying journey. From nurturing leads to post-sale follow-ups, we keep your customers engaged with personalized, high-performing campaigns that take work off your plate.
Our Work
See The Proof
Bluewater Marine
50% More Page Views
69% More New Visitors
See how Bluewater Marine went from managing three separate sites to one SEO-optimized, custom site that improved UX, boosted leads, and automated inventory.
View Case Study
Boats by George
69% New Site Visitors
Top Sales Year for the Company in the Last Half Decade
Find out how DealersChoice delivered a custom website that eliminated operational headaches cookie-cutter solutions couldn’t solve.
View Case Study
DealersChoice FAQ
How Much Experience Does DealersChoice Have?
Decades of Marketing and Web Expertise That Deliver Results
Since 1996, is powered by a U.S.-based team of experts.
DealersChoice is powered by Mannix Marketing, a digital agency that’s been helping businesses succeed online since 1996. With nearly three decades of experience, we’ve built websites and marketing campaigns that drive leads and sales for marinas, boat dealers, hospitality businesses, and powersports companies. Our depth of industry expertise means we understand not only the challenges of marine and dealership marketing, but also the opportunities to grow your broader business.
Our core team of 26 full-time, year-round employees are all U.S.-based American citizens, bringing a patriotic spirit and a strong sense of accountability to every project. When you partner with us, your website is built by Americans who understand your market, your values, and your goals. At the same time, our work extends globally, and we’ve supported businesses around the world with our proven strategies.
To meet the team behind DealersChoice, visit the Mannix Marketing Team page.
How Long Have You Been Doing Marine Marketing?
Two Decades of Marine Expertise, Nearly Three in Digital
Trusted experience that drives results.
DealersChoice is powered by Mannix Marketing, which has been doing marine and marina marketing for over 20 years and digital marketing overall for 29 years.
Do You Only Work With Boat Dealers?
Our Core Focus Is Boats, But Not Only Boats
We also support powersports, RV, and auto dealers.
Our core focus is boat dealerships, but we also support powersports dealers and can adapt the platform for RV and auto businesses. With Mannix Marketing’s 29 years of experience across marine, hospitality, and retail, we’re equipped to help complex businesses thrive.
Can You Handle Dealer Groups With Multiple Brands?
Manage Brand Integrity Across Locations
Flexibility for mixed brands, shared back-end simplicity.
Yes. Whether you operate multiple stores under different brands or a single group identity, our platform supports brand-specific pages, colors, and messaging while running off the same integrated backend. That means efficiency for you, clarity for the shopper.
What Kind of Results Can I Expect From Your Digital Marketing Services?
Proven Lift in Traffic, Leads, and Sales
29 years of expertise applied to your dealership.
Our clients typically see increases in organic search traffic, lead generation, and conversion rates within the first year. For example, dealers like Boats by George and Blue Water Marine have seen significant growth in leads and visibility after switching to DealersChoice.
How Do SEO and PPC Help Boat Dealers Get More Leads?
Be Where Your Buyers Are Searching
Outrank competitors and capture demand with precision.
SEO ensures your boats and services rank highly for relevant searches, while PPC places your inventory in front of active buyers on Google and Shopping. Together, they deliver high-intent leads that are easier to close.
Can You Help Market Other Parts of My Business, Like Restaurants or Hotels I Own?
Whole-Business Marketing Expertise
More than boats — we optimize your full portfolio.
Yes. Many of our clients also own restaurants, hotels, or marinas. Mannix Marketing’s deep roots in hospitality and tourism marketing mean we can grow not just your dealership but your entire business ecosystem.
Schedule Your Free Consult Today
Digital marketing isn’t optional anymore—it’s your dealership’s lifeline. We’re here to make your online presence as powerful and efficient as your sales team.